I work at the intersection of data, analytics and technology — helping businesses understand what is happening, solve complex problems and build systems that create real value.
Data is only useful when it leads somewhere.
I don't believe analytics should end with a dashboard or a report.
The real value comes from understanding the problem, finding what matters and building the right solution around it.
Data
Understand the information.
Analytics
Find what matters.
Intelligence
Turn insight into useful decisions.
Systems
Build something that keeps working.
Three ways I can help.
Analyse
Understand the business through data.
- Business Analytics
- Performance Analytics
- E-commerce Analytics
- Analytics Audits
Intelligence
Turn data and analysis into useful insight.
- Business Intelligence
- Decision Support
- Performance Intelligence
- Recommendations
Build
Turn solutions into systems.
- Analytics Systems
- Automation
- Internal Tools
- Data Products / SaaS
Real systems, real problems.
Not just reports. Real analytical products, systems and business solutions.
MetriqOps
Turning fragmented business data into clearer priorities, recommendations and decisions.
Metriq Invoice
Turning an operational workflow into a focused digital product.
Sales Pipeline
Creating visibility and structure across the sales process.
Internal System
Building a system around a real operational workflow.
Data is only useful when it changes something.
I'm Filipe Gonçalves. I'm a data-driven builder working at the intersection of data, analytics and technology.
My work often starts with a simple question: what problem are we actually trying to solve? From there, I use data to understand the situation and build whatever solution makes sense — analysis, dashboards, automation, internal systems or products.
I started in sports and fitness, teaching people how to build habits and get consistent results. I apply the same discipline to business today.
Based in Murcia, Spain. Remote-first, working with clients anywhere.
From problem to solution.
Understand
Define the business problem.
Analyse
Find the evidence and patterns.
Design
Determine what the right solution should be.
Build
Turn it into something usable.
Improve
Measure, learn and iterate.